There are many reasons why you would need to buy a new mattress: whether you’re moving into a new place or just getting sick of the sagging coils in your current mattress, the decision to upgrade comes with a million questions.

And whatever the reason for your new mattress, a quality bed won’t come cheap.

If you don’t want to end up paying too much for a new bed, you need to find out when it is the best time to buy a mattress.

Unsurprisingly, the answer might not be that clear-cut, however, depending on what you’re looking for, where you want to buy your mattress, and how much money you’re looking to save.

The Best Time to Buy a Mattress: Knowing the Market

Frankly speaking, you shouldn’t buy a mattress of any kind from a brick and mortar shop unless it’s heavily discounted.

Traditional mattress stores command a huge profit margin and there are only a few times a year when they’re willing to cut a deal that might favor the customer.

This doesn’t really apply to multi-brand online stores as they usually run great discounts all the time (check our best mattress guide here).

Likewise, the more modern brands are selling directly to consumers, like Leesa Sleep and the other bed-in-a-box mattress companies.

These brands offer up great prices compared to the traditional brands sold in physical stores year-round.

Some other manufactures adopt a different approach: they claim their fixed list price is the very best price for their mattress and consequently don’t ever offer promotions or discounts.

Examples of very high quality manufacturers with fixed prices are Saatva and Loom & Leaf. Since these mattresses are only available at one price, the question of when is the best time to buy a mattress doesn’t really apply to them.

Are Major National Holidays the Best Time to Buy a Mattress?

fireworks and the American flag

According to sales managers at Simmons Mattress Gallery – a Miami-based high-end mattresses chain – the best time to buy a mattress may be during huge periodic sales that happen around US national holidays and observances, such as Thanksgiving, Memorial Day, 4th of July, etc.

During these holidays, a premium mattress from one of the traditional brands like Simmons, Serta and Sealy can be obtained for as little as half the usual list price.

For a budget shopper, this makes the holidays a fantastic time to go out and buy a new mattress. Of course, the steep discounts do make you wonder about the quality of the mattresses that they are selling.

After all, if they can offer them at such deep discounts, what does that say about how much it took the manufacturer to produce them?

Many online brands also offer good discounts during the holidays, starting a few days before the actual observation date and usually ending a few days afterwards.

One of these brands is Amerisleep, which runs great promotions to celebrate the major holidays by offering large discounts for their most popular mattresses.

Overstock Sales

During the autumn and spring, most retailers are replenishing their current year stock – you can use this seasonal cycle to find the best time to buy a mattress.

Many retailers make the common mistake of ordering more mattresses than they anticipated during the autumn and spring to satisfy the booming seasonal demand.

This means lots mattresses-laden trucks milling around stores – and discounted prices for consumers who can be there to buy discounted stock and prevent stores from taking a loss.

Chances are, if you happen to pop in at the middle of such a supply confusion, you’re likely to go home with a premium mattress at a superb price.

Inventory Taking and Restocking

Mattress clearance sales sign

Most brick and mortar mattress stores mark the end of the fiscal year with a comprehensive review of their inventory. At this time, the employees are supposed to take stock of all available units.

While digging through the inventory, employees will frequently find slightly defective or damaged mattresses – old models, showroom models, and mattresses with slight cosmetic defects.

When the store reopens, these “odd mattresses” are usually put up for sale first at a greatly reduced price.

The end of the financial year is typically around late September – combined with the overstock cycle, this may make September the best time to buy a mattress.

New Store Openings: The Best Time to Buy a Mattress?

You can easily get a good deal on almost anything if you get there early when a new store opens its doors in your town or neighborhood.

While there’s no way to predict when these opportunities will pop up, new store openings can be the best time to buy a mattress.

This is also true for online mattress stores, so keep an eye on banner ads for cash-saving opportunities.

End of the Year

The best time to buy a mattress is the Christmas season

If upgrading your sleeping situation is one of your New Year’s resolutions, remember that the end of the year can be the best time to buy a mattress.

As one of the most popular shopping periods, the end of the year is characterized by huge sales and special discounts in most outlets.

It is well known that traditional shopping events like Black Friday and Cyber Monday are the busiest days of the year.

During the holiday season, most retail owners try to close the year with a burst of revenue by lowering the price of most of their household goods.

They take a small hit on their profits, and you get to go home with a significantly less expensive mattress.

In addition to end of year revenue tricks, as the year draws to a close most retailers try to clear their current stock of mattresses. They want to make room for newer models and designs that will sell for top dollar in the New Year – and that means an opportunity for a bargain on last year’s options.

Make sure to check in with your favorite mattress outlet during the holidays. You can lessen the sting of short days and cold nights with a bedroom upgrade at a fantastic price if you keep an eye out for bargains.

So When Is the Best Time to Buy a Mattress?

We hope this short article gave you the answer to this important question. There may be no single best time to buy a mattress, but you should be able to find a great bargain at least once a quarter. Make sure you know when to buy ahead of time and be ready to pull the trigger when you see the right price!

If you must buy a mattress today and you are on a tight budget, make sure you read our A Mattress at Every Price Point. You’ll surely find what you are looking for!

Stacey Morgan

Stacey Morgan


Stacey is the co-founder of Mattress Guides and continues to recommend and review countless mattresses. Together with Ted, Stacey makes sure that thousands of people are sleeping well and wake up healthy and ready for the day.

Updated at March 26, 2020